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Pricing Your Listing

It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.

Multiple Listing Service

s a member of GRAR, the Grand Rapids Associations of Realtors, we will market your house to thousands of Realtors and potential buyers in the West Michigan area and nationally through the National Association of Realtors.

Internet

We offer global exposure through various web sites such as: grar.com, swmric.com, realtor.com, KW.com, Trulia, Zillow, Craigslist and several Blogging sites.

Signage

All our agents have their direct line telephone numbers posted for quick, direct 24 hour marketing of your house.

Open Houses & Networking

Between the Keller Willams and GRAR network we are able to directly market your house to hundreds of agents and thousands of home buyers. We also use open houses to expose your home and give buyers a feeling of the interior.

Marketing Strategy

Factors that won’t affect the value of your property:

The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.

Timing

Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest potential to sell when it is new on the market.

Competitive Market Analysis

Price

Pricing your home properly from the start is the deciding factor on how long it will take to sell it.

Condition

The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

Competition

Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

Timing

Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

Location

Location is the single most important factor in determining the value of your property.

Terms

Terms structured to meet our objectives are important to successful marketing.